Simply put, the amount of excitement surrounding a new listing determines the amount of call-ins and showings. The urgency surrounding a new listing determines how quickly, how many, and how strong the offers might be.
Excitement is generated by correct pricing (and that doesn’t mean pricing low), excellent curb appeal, complete visual package with PROFESSIONAL photographs, PROFESSIONAL floorplans, video and aerial photography if it enhances the property, an accurate write up, and complete information packages for buyers and for agents.
Complete information packages include receipts for work on the home, data from the municipality about the home, data from VIHA on the septic field, any well information including portability reports, any insurability issues like wood stoves, zoning information, zoning maps so on and so forth.
This information will help agents write STRONG offers and buyers to move forward with purchasing your home with confidence.
The day when write-ups or photos following a day or two after a home is listed is long gone and simply not acceptable.
All listings should be featured on a modern website, on social media, and broadcast to other agents operating in the market. Whether it's for the Ladysmith real estate, the Cowichan Valley real estate, or the Shawnigan Lake real estate market, it's important as a Duncan REALTOR® to cover these areas well.
Excitement leads to urgency – a buyer feels the need to move quickly on a home which has been properly prepared, presented and marketed – they are more likely to feel comfortable offering more favourable terms and conditions to the seller and in this market, it will often lead to multiple offers which is very beneficial for the seller.
I feel strongly a seller can benefit even more in this hot seller’s market through proper preparation, presentation and marketing as there is even greater urgency. It’s easier to sell a house right now, that is for sure, by all sellers should be trying to MAXIMIZE every bit of value.